Today, I wanted to just publish the 3 questions that I always ask myself before launching a new competition. I recommend printing these out and pinning them on your desk – they truly will help you save time by running better competitions and driving better results and a more engaged sales force! Of course, if you are using Sparta’s web based competition platform, these expectations and questions are a part of your ideation and creation process.
3 questions you must ask yourself before starting any sales competition:
- Why are we running this competition, what problem are we trying to solve?
- What messages will this competition send to our staff, and is this the type of behavior we want to encourage?
- How else can we solve the problem, and what other strategies can be implemented in conjunction with a competition to make sure we hit these goals?
–> Simply asking yourself these 3 questions will get you thinking more deeply about your goals and objectives – which should lead to a more effective competition.