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What do all sales organisations have in common?

They all use the art of competition as a way to drive motivation, energy and results on the sales floor.

Sales competitions help drive energy, motivation and results, however whiteboards, Excel sheets and CRM’s just don’t do the trick!

In our extensive guide, we’ll walk you through the basics of setting up effective sales competitions and give you plenty of great tips on how to get the most out of your sales team by tapping into the natural competitive spirit of sellers!

What’s included in the guide:

  • A brief introduction to sales motivation and why sales competitions are so effective.
  • 3 great sales competition templates for any kind of sales team.
  • A customer case study featuring Eniro, one of Scandinavia’s biggest sales organisations and how they crushed their weekly personal best by 40% in just a handful of days.
  • Follow up reading on sales motivation and sales competitions.



Written by

James Pember
CEO Sparta, gamification & performance management technology for the world's biggest and most-loved enterprise brands.Passionate about performance. Passionate about helping companies drive change. Love the intersection of behaviour, business, psychology and technology. One-time marathon finisher (probably won't try again).