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What’s holding back business gamification from going full mainstream? More importantly, how are the next-generation of gamification companies trying to fix these problems?

Learn more in our free 18-page white paper

Business gamification was one of 2011’s biggest buzzwords in tech, software and the business world in general. Early movers in the business gamification space made a quick impact, raising big rounds of venture capital and signing up some big enterprise customers. In addition, consumer apps such as Runkeeper, Fitbit and Foursquare attracted millions of users to their apps that used levels, badges and rewards to engage and excite.

However, the buzz surrounding gamification cooled off significantly in subsequent years – however now a new generation of tech companies are trying to learn from the mistakes of the past and deliver powerful soutions that drive true ROI.

What you’ll learn in the white paper:

  • Why the “gamification craze” cooled off after 2011
  • How next generation gamification solutions are tackling gamification in order to drive long term engagement
  • How you can take advantage of gamification in your enterprise to accelerate performance and sales



Written by

James Pember
CEO Sparta, gamification & performance management technology for the world's biggest and most-loved enterprise brands.Passionate about performance. Passionate about helping companies drive change. Love the intersection of behaviour, business, psychology and technology. One-time marathon finisher (probably won't try again).