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James Pember, CEO at Sparta guested on the “The Brutal Truth About Sales & Selling” podcast hosted by Brian Burns to discuss how to get the most out of your sales team, particularly focusing on B2B sales reps. We discussed how to actually motivate people to do what you want them to do and how to help reps understand the value leading indicators, not just results.

Listen to the podcast at the link below:


Written by

James Pember
CEO Sparta, gamification & performance management technology for the world's biggest and most-loved enterprise brands.Passionate about performance. Passionate about helping companies drive change. Love the intersection of behaviour, business, psychology and technology. One-time marathon finisher (probably won't try again).